Steam is basically like Itunes for computer games. It's really awesome! No longer do I have to worry about going to the store and keeping track of my license keys for all my games. I just remember my Steam login. There is the negative side in that I have to have internet access in order to play games, but Steam has servers that let me install any of my games onto any computer that I login to steam with.
If those were the only reason to use steam (store.steampowered.com), we would still have a decent product. However, the biggest, keystone reason to use Steam is that they have crazy sales! Usually anywhere from 33% off to 50%, and sometimes 75% or even 95% sales. I just don't see myself ever paying full price again, when I can pay 1/4 of sticker.
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